Wednesday, 19 March 2014

Google’s Matt Cutts

Google’s head of search spam, Matt Cutts, announced really early this morning on Twitterthat Google has taken action on “a large guest blog network.”
Google’s Matt Cutts warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done – done, it obviously still had and has some impact on Google’s algorithms for Google to have gone after and taken action on a large guest blog network.
Matt did not specifically mention which network was hit by this but you can rest assured that those who participated in the unnamed guest blog network will soon see an unnatural link notification in Google Webmaster Tools. That likely will lead to a ranking drop for the site and specific pages.
You can also rest assured that Google will continue to target guest blog networks and other link networks in the near future. In fact, just see our related entries below for the link networks Google has targeted recently.
The belief is that Google specifically went after, if you Google their name, it no longer shows up in the search results. Plus, Ann Smarty, the owner of the network, wrote ablog post after Matt Cutts said guest blogging is dead, proclaiming her network will not nofollow links. Rae Hoffman’s tweet is where we discovered this: